Our founder and Chief Plant Man, William Siff, is an acupuncturist, clinical herbalist, ethnobotanist, and lifelong outdoorsman who’s spent decades in the clinic, the field, and around the world studying how plants heal. His obsession? Making medicinal herbs part of everyday life — not just something you reach for when you’re sick.

The Thread is a resource that we hope empowers people to incorporate medicinal plants into their daily lives.

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